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IBD Building Gel Clear 14ml
Regular price
$33.95
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ibd BUILDING GEL
Hard Gel Nail Extension in a Bottle & Brush Application
Introducing ibd's Building Gel, the innovative product that harnesses the benefits of sculpting gel via the convenience of a brush-on application process.
Building Gel lets professionals part ways with messy pots in favor of a two-in-one time saver that neatly packages sculpting gel and brush into a single bottle. That means no scooping, scraping or stickiness—just stress-free sculpting.
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In-Style Acid Protein Daily Rinse 5L
Regular price
$32.95
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In-Style Acid Protein Daily Rinse is the perfect choice for salons and those at home wanting salon quality at an affordable price.
Hydrating Formula:Provides consistent moisture and nourishment, keeping hair smooth and manageable throughout the day. Maintains the natural shine of your hair.
Suitable for Daily Use:Gentle enough for everyday application, ensuring your hair stays hydrated and healthy.
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In-Style Bio Organic Replenishing Shampoo 5L
Regular price
$43.50
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In-Style Replenishing Shampoo is the perfect choice for salons or for those at home wanting salon quality at an affordable price.
Replenishing Formula:Gently cleanses while nourishing hair, leaving it soft, hydrated, and revitalised. Provides deep hydration to restore moisture to dry hair.
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In-Style Mango Conditioner 5L
Regular price
$32.95
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In-Style Mango Conditioner is the perfect choice for salons and those at home wanting salon quality at an affordable price.
Nourishing Formula:Deeply conditions and revitalises hair, leaving it smooth and manageable. Additionally, it enhances the overall texture of your hair.
Mango Scented:Infused with a refreshing mango fragrance, offering a luxurious hair care experience.
Professional-Grade Quality:Delivers salon-worthy results at home.
Suitable for All Hair Types:Effective for various hair textures and conditions. As a result, it’s versatile for any hair care routine
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Indola NN2 Color Additive for Skin Protection 250ml
Regular price
$27.50
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To say goodbye to scalp discomfort and staining! NN2 is designed to be added to a Permanent Hair Colour to reduce unsightly skin staining and the discomfort of skin irritation.
Acts as reliable barrier to reduce irritation, discomfort especially for clients prone to sensitive or itchy scalps
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Indola Rapid Blond+ Blue Bleaching Powder 450g
Regular price
$29.95
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Indola Rapid Blond Dust Free Bleach Blue is a dust free powder bleach that gives fast, reliable results and a high lift of up to 8 levels. Ideal for medium bases and fine to normal hair. It has an easy to mix creamy formulation created to remain moist during processing.
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Indola Rapid Blond+ White Bleaching Powder 450g
Regular price
$29.95
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White dust free powder bleach with high lift action gives fast results lifting up to 7 tones. Easy to mix and apply. Ideal for full head or partial techniques and colour removal.
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Indola Sculpture Brush Out Hairspray 400g
Regular price
$12.95
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Sculpture Brush Out Hairspray Strong has been specially formulated to provide extra strong hold that brushes out easily. This professional hair styling product textures, controls and shapes. Contains Panthenol (Vitamin B5), a provitamin found naturally in hair. Pantheon has a moisturising effect, making hair more manageable and lustrous. Developed exclusively for professional results in salons.
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Joico Blonde Life Brightening Conditioner 1L
Regular price
$56.50
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Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you shine and detangling power that makes you feel bubbly all over.
Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight
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Joico Blonde Life Brightening Conditioner 250ml
Regular price
$25.95
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Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you shine and detangling power that makes you feel bubbly all over.
Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight
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Joico Blonde Life Brightening Masque 150ml
Regular price
$26.95
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This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.
Instantly hydrates bleached, double-processed, or high-lifted blonde hair
Adds softness and shine
Keeps hair polished and bright
Neutralizes chlorine and removes trace minerals to detox hair
Directions: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly.
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Joico Blonde Life Brightening Shampoo 1L
Regular price
$56.50
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Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
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Joico Blonde Life Brightening Shampoo 300ml
Regular price
$25.95
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Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
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Joico Blonde Life Brightening Veil 150ml
Regular price
$22.95
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Protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving hair super-manageable and frizz-free. Rich exotic oils help restore your golden glow to its glistening best.
Protects strands against thermal, chemical, UV damage and humidity
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Joico Blonde Life Quick Tone
Regular price
$5.95
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A lightening and brightening system just for blondes… and those who want to be lifted to new heights without sacrificing hair’s shine or condition. With strand-strengthening cutting-edge Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils—Blonde Life helps banishes the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis.
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Joico Blonde Life Violet Conditioner 1L
Regular price
$56.50
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Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.
Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
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Joico Blonde Life Violet Conditioner 250ml
Regular price
$25.95
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Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.
Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
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Joico Blonde Life Violet Shampoo 1L
Regular price
$56.50
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You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
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Joico Blonde Life Violet Shampoo 300ml
Regular price
$25.95
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You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
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Joico Body Shake Texturizing Finisher 250ml
Regular price
$25.95
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Get the body you’ve always wanted with the plush, airy, bombshell volume of Body Shake --the buildable spray that's never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch and retouch, you'll have fullness, fluidity, and pollution protection* in one unique finisher.
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Joico Color Balance Purple Conditioner 250ml
Regular price
$26.95
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Ditch those unwanted brassy/yellow tones with Joico's instant color-neutralizing Color Balance Purple Conditioner that re-strengthens and protects hair.
Benefits
Instantly neutralizes unwanted yellow and warm tones in blonde hair
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Joico Colorful Anti-Fade Conditioner 250ml
Regular price
$25.95
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FOR COLOR LONGEVITY
This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.
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Joico Colorful Anti-Fade Shampoo 1L
Regular price
$56.50
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FOR COLOR LONGEVITY
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
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Joico Colorful Anti-Fade Shampoo 300ml
Regular price
$25.95
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FOR COLOR LONGEVITY
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
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Joico Colorful Glow Beyond Anti-Fade Serum 63ml
Regular price
$24.00
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FOR COLOR LONGEVITY
Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous haircolor.
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Joico Defy Damage Protective Masque 150ml
Regular price
$26.95
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FOR BOND STRENGTHENING & COLOR LONGEVITY
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
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Joico Defy Damage Sleepover Treatment 100ml
Regular price
$26.95
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Joico Defy Damage Sleepover is a no-rinse treatment that nourishes hair and strengthens bonds while you sleep, delivering softer, shinier, and visibly healthier-looking hair by morning.
This bedtime bond strengthener reduces the appearance of split ends, instantly softens and smooths hair, boosts shine, and protects against pollution. Its protective lipid acts as the first line of defense to help protect hair against damage, while Moringa Seed Oil provides shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica ingredients that are fundamental to creating healthy, strong, damage-resistant hair. Arginine, a naturally occurring amino acid crucial to hair’s strength, helps protect hair and rebuild it from the inside out.
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Joico Heat Hero Glossing Thermal Protector
Regular price
$26.95
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The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools.
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Joico HydraSplash Hydrating Conditioner 1L
Regular price
$56.50
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Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.
Luxurious lather thoroughly cleanses hair without stripping natural moisture
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Joico HydraSplash Hydrating Conditioner 250ml
Regular price
$25.95
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Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.
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Joico HydraSplash Hydrating Shampoo 1L
Regular price
$56.50
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Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.
Luxurious lather thoroughly cleanses hair without stripping natural moisture
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Joico JoiFull Volumizing Conditioner 1L
Regular price
$56.50
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Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine strands with a barely-there touch, delivering easy-to-comb glide power and a unique, lightweight feel.
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Joico JoiFull Volumizing Conditioner 250ml
Regular price
$25.95
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Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine strands with a barely-there touch, delivering easy-to-comb glide power and a unique, lightweight feel.
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Joico JoiFull Volumizing Shampoo 1L
Regular price
$56.50
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Long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel.
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Joico JoiFull Volumizing Shampoo 300ml
Regular price
$25.95
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Long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel.
It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.
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Joico JoiFull Volumizing Styler 100ml
Regular price
$26.95
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Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. You’ll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one game-changing hybrid. Instantly transforms fine strands into full, luxurious, natural-looking hair.
It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.
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Joico JoiMist Firm 300ml
Regular price
$25.95
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Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Firm–with Level 9 hold --commits your style to memory; no touch-ups needed.
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Joico JoiMist Medium 300ml
Regular price
$25.95
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The blowout’s perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That’s exactly the time to reach for our JoiMist Medium Styling & Finishing Spray… a right-down-the-middle hold that locks your look all day long; blocks humidity; adds shine; and still welcomes a brush at touch-up time.
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Joico K-Pak Clarifying Shampoo 300ml
Regular price
$25.95
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his deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind.
Our color-safe clarifier delves deep to remove product residue, excess oil, and impurities that can dull your hair’s luster and weigh it down—without stripping away shine and slip, or diminishing your shade’s vibrancy.
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Joico K-Pak Color Therapy Conditioner 1L
Regular price
$56.50
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Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage.
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Joico K-Pak Color Therapy Conditioner 250ml
Regular price
$25.95
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Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage.
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Joico K-Pak Color Therapy Luster Lock Glossing Oil 63ml
Regular price
$24.00
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At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.
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Joico K-Pak Color Therapy Shampoo 1L
Regular price
$56.50
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This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy and fight future damage every time you wash.
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Joico K-Pak Color Therapy Shampoo 300ml
Regular price
$25.95
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This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy and fight future damage every time you wash.
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Joico K-Pak Reconstructing Conditioner 1L
Regular price
$56.50
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TO REPAIR DAMAGED HAIR This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most.
Helps rebuild and fortify breakage-prone strands, leaving damaged hair stronger, smoother, shinier—all-around healthier-looking than before.
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Joico K-Pak Reconstructing Conditioner 250ml
Regular price
$25.95
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TO REPAIR DAMAGED HAIR
On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most.
With just one use, this high-powered conditioner helps rebuild and fortify breakage-prone strands, leaving damaged hair stronger, smoother, shinier—all-around healthier-looking than before.
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Joico K-Pak Reconstructing Shampoo 1L
Regular price
$56.50
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TO REPAIR DAMAGED HAIR
Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands.
Gently cleanses damaged hair
This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine.
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Joico K-Pak Reconstructing Shampoo 300ml
Regular price
$25.95
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TO REPAIR DAMAGED HAIR
Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands.
Gently cleanses damaged hair
Rich lather
This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine.
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Joico K-Pak Reconstructor Deep Penetrating Treatment 150ml
Regular price
$26.95
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This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness.
With a hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less damage.
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Joico K-Pak Reconstructor Deep Penetrating Treatment 1L
Regular price
$68.50
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This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness.
With a hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less damage.
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Joico LumiShine Demi-Permanent Liquid Color
Regular price
$5.95
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Get The Gloss That Outshines
A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.
Delivers up to 2x the shine
100% replenished and restrengthened hair
Nourishing protection that seals in moisture, softness and shine for up to 30 shampoos
Ammonia-free, pH-balanced formula
Ideal viscosity for drip-free bottle application
Versatile formula- corrects, glazes, glosses and blends gray.
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Joico LumiShine Permanent Creme Color
Regular price
$9.95
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COLOR SO BRILLIANT, IT INSTANTLY RESTRENGTHENS HAIR WITH UP TO TWICE THE SHINE.
LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair.
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Joico Moisture Recovery Conditioner 1L
Regular price
$56.50
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It only takes a minute for Joico's intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.
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Joico Vero K-Pak Age Defy
Regular price
$21.50
Save $-21.50
YOUTHFUL GRAY COVERAGE STARTS HERE...
Bring back the glorious look and feel of youth with Vero K-PAK Age Defy, our first haircolor proven to reverse the key signs of maturing hair—texture, luster and color.
WHY YOU'LL LOVE IT...
With 3-Defense Technology and Quadramine, Complex, Vero K-PAK Age Defy effectively:
♥ Restores hair’s soft, silky manageable texture
♥ Revives hair’s lustre and vibrancy
♥ Renews hair’s color with exceptional, long-lasting gray coverage
♥ Reconstructs hair’s structure for optimal health and condition
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Joico Vero K-Pak Chrome Demi-Permanent Creme Color
Regular price
$3.95
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Looking for the amazing vibrancy, condition, and creative control of Vero K-PAK Permanent Crème Color in a gentle, high-shine, ammonia-free formula that lasts between four to eight weeks? Look no further than Vero K-PAK Chrome! This dynamic does-it-all-demi instantly boosts brightness, refreshes faded hues like a dream, and naturally covers gray. Also, it fades gradually, making it the perfect choice for guys and gray blending.
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Joico Vero K-Pak Color
Regular price
$21.95
Save $-21.95
Just one try and you’ll see why Vero K-PAK’s pure tone, permanent crème palette is the joi of artistically adventurous colorists everywhere! Quadramine® Complex repairs and protects hair during the color process, allowing you to create endless one-of-a-kind shades with the unsurpassed condition, vibrancy and total confidence only Joico can deliver.
WHY YOU'LL LOVE IT...
♥ Repairs and protects with Quadramine Complex ♥ Intermixable pure tone shades for amazing artistic freedom and limitless shade possibilities ♥ Delivers healthy-looking, long-lasting color results every time
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Joico Vero K-Pak Color Veroxide 20 vol (6%) 950ml
Regular price
$35.00
Save $-35.00
How about a developer with benefits? Stocked with moisturizing Squalene and our exclusive Quadramine Complex, Veroxide developers deliver an extra dose of strand conditioning and care to all Vero K-PAK color services.
Veroxide 20vol (6%) is primarily for gray coverage. It is also used for 1 to 2 levels of lift depending on chosen color
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Log in to your wholesale account below.
Joico Vero K-Pak Color Veroxide 40 vol (12%) 950ml
Regular price
$35.00
Save $-35.00
How about a developer with benefits? Stocked with moisturizing Squalene and our exclusive Quadramine Complex, Veroxide developers deliver an extra dose of strand conditioning and care to all Vero K-PAK color services.
Veroxide 40 vol is used for 3 to 4 levels of lift depending on chosen color.
