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Pure Lamellar Vitality Trio Pack
Regular price
$104.95
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Pure Lamellar Vitality Gift Trio revitalises dull hair giving it immediate shine. Featuring the Lamellar Vitality Shampoo 300ml and Conditioner 240g to gently cleanse, smooth, and strengthen, plus the Glass Treatment 250ml for a radiant, high-gloss finish, this set restores vitality, softness, and shine to every strand.
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Pure Lamellar Vitality Conditioner 250g
Regular price
$44.95
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Pure Lamellar Vitality Conditioner has a silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce.
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Pure Lamellar Luminous Vitality Leave-In Silky Foam 140ml
Regular price
$44.95
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Celebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond, to nurture and repair your hair, leaving you with a healthy, radiant glow, perfect for all hair types.
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Pure Lamellar Vitality Glass Treatment 250ml
Regular price
$49.95
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Pure Lamellar Vitality Glass Treatment will give you the most luminous hair. Shine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish.
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Pure Fusion Complex Shampoo 300ml
Regular price
$38.95
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FUSION COMPLEX SHAMPOO
• Restructuring shampoo. • Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair. • Protects hair against UV, thermal and humidity. • Repairs split ends to d-frizz, smooth and make hair more manageable.
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Pure Fusion Complex Shampoo 1L
Regular price
$89.95
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FUSION COMPLEX SHAMPOO
• This is a beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner. • Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair. • Protects hair against UV, thermal and humidity. • Repairs split ends to d-frizz, smooth and make hair more manageable.
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Pure Fusion Complex Conditioner 300ml
Regular price
$38.95
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FUSION COMPLEX CONDITIONER
• Restructuring conditioner. • Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair. • Protects hair against UV, thermal and humidity. • Repairs split ends to d-frizz, smooth and make hair more manageable.
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Pure Fusion Complex Leave In Treatment 200ml
Regular price
$38.95
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FUSION COMPLEX LEAVE IN TREATMENT
• Enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair. • Instant reconstructant leave in treatment to protect and repair all damaged coloured hair types. • Hair is instantly detangled, softened and frizz free. • Protects hair against UV, thermal and humidity.
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Pure Fusion Complex Bond Repair Treatment 150ml
Regular price
$38.95
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FUSION COMPLEX BOND REPAIR TREATMENT
• Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair. • Leaves hair feeling smoother, softer to touch, more resilient and manageable. • Rebuilds chemically damaged hair improving hair colour intensity and protection against fade. • Protects hair against UV, thermal and humidity.
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Pure Fusion Complex Bond Repair Treatment 1L
Regular price
$89.95
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FUSION COMPLEX BOND REPAIR TREATMENT
• Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair. • Leaves hair feeling smoother, softer to touch, more resilient and manageable. • Rebuilds chemically damaged hair improving hair colour intensity and protection against fade. • Protects hair against UV, thermal and humidity.
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Pure Goddess Shampoo 300ml
Regular price
$36.95
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ULTRA SOFT HYDRATION THERAPY
Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp. Infuse strands with essential hydration and moisture delivering seriously silky, soft results. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Goddess Shampoo 1L
Regular price
$83.50
Save $-83.50
ULTRA SOFT HYDRATION THERAPY
Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp. Infuse strands with essential hydration and moisture delivering seriously silky, soft results. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Goddess Conditioner 300ml
Regular price
$36.95
Save $-36.95
ULTRA SOFT HYDRATION THERAPY
Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp. Infuse strands with essential hydration and moisture delivering seriously silky, soft results. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Miracle Renew Shampoo 300ml
Regular price
$36.95
Save $-36.95
ANTI-AGEING AND REJUVENATING
• Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. • Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down. • Natural anti-ageing actives help protect against free radicals. • Natural antioxidants help defend against colour fade. • Natural elastic bio-polymers increase strength, resilience and elasticity. • Moisturising actives with anti-humidity properties help to reduce frizz. • Vitamins and natural oil actives help restore all types of damaged hair. • Natural anti-irritant protects scalp against allergens from outside agencies. • Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Miracle Renew Conditioner 300ml
Regular price
$36.95
Save $-36.95
ANTI-AGEING AND REJUVENATING
• Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. • Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down. • Natural anti-ageing actives help protect against free radicals. • Natural antioxidants help defend against colour fade. • Natural elastic bio-polymers increase strength, resilience and elasticity. • Moisturising actives with anti-humidity properties help to reduce frizz. • Vitamins and natural oil actives help restore all types of damaged hair. • Natural anti-irritant protects scalp against allergens from outside agencies. • Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Miracle Renew Mask 250ml
Regular price
$39.95
Save $-39.95
ANTI-AGEING AND REJUVENATING TREATMENT
• Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. • Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down. • Natural anti-ageing actives help protect against free radicals. • Natural antioxidants help defend against colour fade. • Natural elastic bio-polymers increase strength, resilience and elasticity. • Moisturising actives, with anti-humidity properties help to reduce frizz. • Vitamins and natural oil actives help restore all types of damaged hair. • Cell renewal complex (amino acids and vitamins) penetrates the hair cortex, fortifying the hair structure internally while providing an external protective film, which softens and protects the hair.
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Pure Miracle Renew Mask 1L
Regular price
$88.95
Save $-88.95
ANTI-AGEING AND REJUVENATING TREATMENT
• Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. • Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down. • Natural anti-ageing actives help protect against free radicals. • Natural antioxidants help defend against colour fade. • Natural elastic bio-polymers increase strength, resilience and elasticity. • Moisturising actives, with anti-humidity properties help to reduce frizz. • Vitamins and natural oil actives help restore all types of damaged hair. • Cell renewal complex (amino acids and vitamins) penetrates the hair cortex, fortifying the hair structure internally while providing an external protective film, which softens and protects the hair.
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Pure Precious Ends 150ml
Regular price
$33.95
Save $-33.95
LEAVE IN TREATMENT
• Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.
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Pure Sacred Argan Mask 250ml
Regular price
$39.95
Save $-39.95
INTENSE RESTORATIVE HYDRATION TREATMENT
• Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types. • Enriched with selective treatment oils to enhance smooth, silky, healthier hair. • Saturates hair with intensive moisture and seals it in, softens and deeply conditions.
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Pure Sacred Argan Mask 1L
Regular price
$88.95
Save $-88.95
INTENSE RESTORATIVE HYDRATION TREATMENT
• Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types. • Enriched with selective treatment oils to enhance smooth, silky, healthier hair. • Saturates hair with intensive moisture and seals it in, softens and deeply conditions.
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Pure Up.Lift Volume Shampoo 300ml
Regular price
$36.95
Save $-36.95
WEIGHTLESS VOLUME AND SHINE
Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp. Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine. Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss. Lifts fine hair up and fills it out, hair looks fuller and feels thicker. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Up.Lift Volume Shampoo 1L
Regular price
$83.50
Save $-83.50
WEIGHTLESS VOLUME AND SHINE
Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp. Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine. Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss. Lifts fine hair up and fills it out, hair looks fuller and feels thicker. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Up.Lift Volume Conditioner 300ml
Regular price
$36.95
Save $-36.95
WEIGHTLESS VOLUME AND SHINE
Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp. Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine. Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss. Lifts fine hair up and fills it out, hair looks fuller and feels thicker. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Up.Lift Volume Conditioner 1L
Regular price
$83.50
Save $-83.50
WEIGHTLESS VOLUME AND SHINE
Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp. Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine. Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss. Lifts fine hair up and fills it out, hair looks fuller and feels thicker. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Deluxe Pomade 85g
Regular price
$33.95
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Heavy hold & high shine.
Hold your style all day from root to tip, front to back with shine and control. Perfect for classic looks such as managing parts, slicking hair back or high pompadours.
This versatile pomade controls, shapes and defines your style and works well in all unruly hair types and hair lengths.
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Pure Beach Texture Spray 200ml
Regular price
$34.95
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WEIGHTLESS VOLUME / TOUSLED FINISH
Creates messy undone styles adding volume and texture. Protects against UVA, UVB and UV damage from the sun. • Texturising spray giving body and definition to all hair types. • Smooth non-sticky finish. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Finest Volumising Powder 35ml
Regular price
$37.95
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FULL BODY / FLEXIBLE TEXTURE
• Creates full body with flexible, invisible, natural looking texture. • Full body styling power. • Flexible texture. • Direct application unique to Pure, dispense soft micro natural rice starch particles. • Neutral colour to blend with all hair shades.
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Pure Guardian Angel 165ml
Regular price
$33.95
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Pure Guardian Angel Thermal Protection Heat Styling is a lightweight thermal protection mist which protects the hair from the heat of hot styling tools.
With exclusive 'pure complex' which safeguards hair during styling, resists against humidity, smooths & shines all hair types. Ingredients are certified 100% organic extracts.
BENEFITS
Lightweight thermal protection
Protects the hair fibre against heat styling tools
Dry invisible formulation provides a smooth barrier between hair and hot styling tools
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Pure Halo Dry Texture Spray 206g
Regular price
$31.95
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PERFECT HOT TOOL STYLER
• Body building volume and texture that can be layered, styled and reworked to perfection. • Invisible lightweight finishing /working spray for fine-medium hair types. • Quick drying, non-greasy formula can be easily removed without leaving a residue. • Perfect for styling hair with hot tools. • Thermal defence protects against chemical treatments and heat styling.
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Pure Oomph Wax Spray 100g
Regular price
$31.95
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ULTRA FIRM FINISHING
Wax dry formula provides control with dishevelled volume for a casual matt finish. • High performance finishing spray. Thermal defence protects against chemical treatments and heat styling.
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Pure Plumping Clay Spray 200g
Regular price
$31.95
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Pure Plumping Clay Spray creates messy undone styles adding incredible volume and sexy flexible texture. An invisible working spray that builds incredible volume. Thermal defence protects against chemical treatments and heat styling.
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Pure Shaping Serum 150ml
Regular price
$32.95
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STYLING VOLUME LOTION
A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking style. UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling. Styling bodifying agents provide long-lasting memory and texture. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Styling Cream 150ml
Regular price
$34.95
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PLIABLE CREAM TO CREATE SHAPE
A versatile spreadable styling cream for medium hold and natural shine. UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling. • Reduces environmental damage to hair and scalp. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Styling Primer 200ml
Regular price
$35.95
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ANTI-HUMIDITY HEAT PROTECTION
Rapid blow dry tonic to extend style life. Protects against UVA, UVB and UV damage from the sun. Blow dry styling primer cuts blow dry time leaving hair perfectly primed for styling. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Volumising Spray 200ml
Regular price
$35.95
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BODY BUILDING ROOT LIFT
Creates anti-gravity all-over bodifying fullness in all hair types. Protects against UVA, UVB and UV damage from the sun. • Lightweight body texture spray. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
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Pure Walnut Scrub Hair & Scalp Pre-Wash Treatment 150ml
Regular price
$34.95
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HAIR AND SCALP PRE-WASH TREATMENT
• Deep cleanse hair and scalp. • Formulation is packed full of antioxidants for healthy scalp. • Removes product build up. • Stimulates hair follicles. • Promotes healthy hair growth. • Removes dead skin cells. • Detoxifies and purifies scalp. • Regular use will help ensure healthy, dandruff free, non-greasy hair.