Joico

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Joico Blonde Life Brightening Conditioner 250ml

Regular price $26.95 Save $-26.95

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Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you shine and detangling power that makes you feel bubbly all over.

Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight

Instantly detangles

Keeps hair polished and bright

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Joico Blonde Life Brightening Shampoo 1L

Regular price $52.50 Save $-52.50

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Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

• Gently cleanses with rich lather
• Free of SLE/SLES Sulfates
• Added softness and smoothness
• Keeps blondes bright

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Joico Blonde Life Brightening Conditioner 1L

Regular price $52.50 Save $-52.50

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Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you shine and detangling power that makes you feel bubbly all over.

• Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight
• Instantly detangles
• Keeps hair polished and bright

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Joico Blonde Life Brightening Masque 150ml

Regular price $27.95 Save $-27.95

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This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.

Instantly hydrates bleached, double-processed, or high-lifted blonde hair

Adds softness and shine

Keeps hair polished and bright

Neutralizes chlorine and removes trace minerals to detox hair

Directions: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly.

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Joico Blonde Life Brightening Veil 150ml

Regular price $24.95 Save $-24.95

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Protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving hair super-manageable and frizz-free. Rich exotic oils help restore your golden glow to its glistening best.

Protects strands against thermal, chemical, UV damage and humidity

Doubles hair’s strength

Instantly adds shine and manageability

Controls frizz

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Joico Blonde Life Violet Shampoo 300ml

Regular price $26.95 Save $-26.95

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You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Instantly cool brassy tones and brighten cool blonde hair

Help maintain healthy-looking hair with brilliant shine

Nourish and protect fragile blonde hair

Rich lather gently cleanses hair

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Joico Blonde Life Violet Conditioner 250ml

Regular price $26.95 Save $-26.95

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Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.

Instantly cool brassy tones and brighten cool blonde hair

Help maintain healthy-looking hair with brilliant shine

Nourish and protect fragile blonde hair

Provides incredible slip and detangling

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Joico Blonde Life Violet Shampoo 1L

Regular price $52.50 Save $-52.50

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You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Instantly cool brassy tones and brighten cool blonde hair

Help maintain healthy-looking hair with brilliant shine

Nourish and protect fragile blonde hair

Rich lather gently cleanses hair

 

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Joico Blonde Life Violet Conditioner 1L

Regular price $52.50 Save $-52.50

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Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.

Instantly cool brassy tones and brighten cool blonde hair

Help maintain healthy-looking hair with brilliant shine

Nourish and protect fragile blonde hair

Provides incredible slip and detangling

For professional products and trade pricing please login to: TRADE ONLY

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Joico Colorful Anti-Fade Shampoo 300ml

Regular price $26.95 Save $-26.95

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FOR COLOR LONGEVITY

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

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Joico Colorful Anti-Fade Conditioner 250ml

Regular price $26.95 Save $-26.95

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FOR COLOR LONGEVITY

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.

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Joico Colorful Anti-Fade Shampoo 1L

Regular price $52.50 Save $-52.50

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FOR COLOR LONGEVITY

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

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Joico Colorful Anti-Fade Conditioner 1L

Regular price $52.50 Save $-52.50

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FOR COLOR LONGEVITY

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.

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Joico Colorful Glow Beyond Anti-Fade Serum 63ml

Regular price $25.00 Save $-25.00

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FOR COLOR LONGEVITY

Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous haircolor.

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Joico Defy Damage Protective Shampoo 300ml

Regular price $26.95 Save $-26.95

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FOR BOND STRENGTHENING & COLOR LONGEVITY

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

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Joico Defy Damage Protective Conditioner 250ml

Regular price $26.95 Save $-26.95

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FOR BOND STRENGTHENING & COLOR LONGEVITY

Replenish moisture and build resilience every day without weighing hair down.

Helps prevent and protects from daily damage

Boosts vital moisture

Instantly detangles

Leaves hair soft, shiny, and healthy

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Joico Defy Damage Protective Shield 100ml

Regular price $27.95 Save $-27.95

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TO GUARD AGAINST THERMAL & UV DAMAGE

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

Instant, daily protection from damaging heat, UV and environmental exposure

Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.

Protects against color fade

Leaves hair soft, shiny and looking-healthy

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Joico HydraSplash Hydrating Shampoo 300ml

Regular price $26.95 Save $-26.95

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Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.

HydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff…

Luxurious lather thoroughly cleanses hair without stripping natural moisture

Leaves hair feeling soft and hydrated

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Joico HydraSplash Hydrating Conditioner 250ml

Regular price $26.95 Save $-26.95

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Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.

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Joico HydraSplash Hydrating Shampoo 1L

Regular price $52.50 Save $-52.50

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Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.

Luxurious lather thoroughly cleanses hair without stripping natural moisture

Leaves hair feeling soft and hydrated

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Joico HydraSplash Hydrating Conditioner 1L

Regular price $52.50 Save $-52.50

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Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.

Luxurious lather thoroughly cleanses hair without stripping natural moisture

Leaves hair feeling soft and hydrated

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Joico HydraSplash Replenishing Leave In 100ml

Regular price $27.95 Save $-27.95

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Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair.

Instant, visible results – frizz-fighting hydration, shine, and softness – keep on working long after you’ve applied this lightweight, replenishing leave-in to thirsty hair.

Boosts softness and shine

Reduces frizz

Won’t weigh fine strands down

It takes just seconds to work a bit of HydraSplash Replenishing Leave-in into hair before blow-drying; but the benefits last for a full 24 hours.

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Joico JoiFull Volumizing Shampoo 300ml

Regular price $26.95 Save $-26.95

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Long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel.

It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.

Fuller, thicker, bouncier hair

Instantly adds shine

Rich lather gently yet thoroughly cleanses hair

Adds instant, lightweight body

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Joico JoiFull Volumizing Conditioner 250ml

Regular price $26.95 Save $-26.95

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Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine strands with a barely-there touch, delivering easy-to-comb glide power and a unique, lightweight feel.

Fuller, thicker, bouncier hair

Instantly adds shine

Helps strengthen and nourish hair

Leaves strands tangle-free

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Joico JoiFull Volumizing Styler 100ml

Regular price $27.95 Save $-27.95

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Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. You’ll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one game-changing hybrid. Instantly transforms fine strands into full, luxurious, natural-looking hair.

It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.

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Joico JoiFull Volumizing Shampoo 1L

Regular price $52.50 Save $-52.50

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Long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel.

Fuller, thicker, bouncier hair

 

 

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Joico JoiFull Volumizing Conditioner 1L

Regular price $52.50 Save $-52.50

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Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine strands with a barely-there touch, delivering easy-to-comb glide power and a unique, lightweight feel.

Fuller, thicker, bouncier hair

 

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Joico K-Pak Clarifying Shampoo 300ml

Regular price $26.95 Save $-26.95

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his deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind.

Our color-safe clarifier delves deep to remove product residue, excess oil, and impurities that can dull your hair’s luster and weigh it down—without stripping away shine and slip, or diminishing your shade’s vibrancy.

Detox hair from hard water, chlorine & minerals

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Joico K-Pak Reconstructing Shampoo 300ml

Regular price $26.95 Save $-26.95

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TO REPAIR DAMAGED HAIR

Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands.

Gently cleanses damaged hair

Rich lather

This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine.

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Joico K-Pak Reconstructing Conditioner 250ml

Regular price $26.95 Save $-26.95

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TO REPAIR DAMAGED HAIR

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most.

With just one use, this high-powered conditioner helps rebuild and fortify breakage-prone strands, leaving damaged hair stronger, smoother, shinier—all-around healthier-looking than before.

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Joico K-Pak Reconstructing Shampoo 1L

Regular price $52.50 Save $-52.50

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TO REPAIR DAMAGED HAIR

Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands.

Gently cleanses damaged hair

This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine.

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Joico K-Pak Reconstructing Conditioner 1L

Regular price $52.50 Save $-52.50

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TO REPAIR DAMAGED HAIR
This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most.

Helps rebuild and fortify breakage-prone strands, leaving damaged hair stronger, smoother, shinier—all-around healthier-looking than before.

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Joico K-Pak Hydrator Intense Treatment 250ml

Regular price $27.95 Save $-27.95

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Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again

This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair.

Instantly replenishes lost moisture to dry, damaged hair

Boosts shine

Seals the cuticle

Improves hair manageability and elasticity

 

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Joico K-Pak Reconstructor Deep Penetrating Treatment 150ml

Regular price $27.95 Save $-27.95

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This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. 

With a hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less damage.

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