[{"id":152452169864,"handle":"joico-professional","updated_at":"2024-03-01T15:19:29+11:00","published_at":"2019-10-22T13:47:53+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Joico","body_html":"\u003ch4 style=\"text-align: center;\"\u003ethe joi of healthy hair\u003c\/h4\u003e\n\u003cp style=\"text-align: center;\"\u003eExperience the inner joi and confidence of exceptionally healthy-looking hair.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1555555056319 wpb_start_animation animated\" data-delay=\"750\"\u003eFor the professional, Joico's innovative colour collection delivers healthy, shiny, vibrant hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds.\u003c\/p\u003e\n\u003ch5 style=\"text-align: center;\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1555555056319 wpb_start_animation animated\" data-delay=\"750\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\n\u003c\/h5\u003e\n\u003ch3 data-delay=\"750\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1553142871147 wpb_start_animation animated\"\u003e\u003c\/h3\u003e","image":{"created_at":"2019-11-13T11:00:25+11:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/logo_color_47d32c3b-8edf-47d4-9081-c07814725f7d.png?v=1573603225"}}]
["anti yellow","instant toning","Joico","purple","toning","violet-toning"]
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Ditch those unwanted brassy/yellow tones with Joico's instant color-neutralizing Color Balance Purple Conditioner that re-strengthens and protects hair.
Benefits
Instantly neutralizes unwanted yellow and warm tones in blonde hair
Long-lasting results through 12 washes
Boosts shine and smoothness
Controls static
Nourishes and protects hair
Instantly detangles hair
