[{"id":152452169864,"handle":"joico-professional","updated_at":"2024-03-01T15:19:29+11:00","published_at":"2019-10-22T13:47:53+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Joico","body_html":"\u003ch4 style=\"text-align: center;\"\u003ethe joi of healthy hair\u003c\/h4\u003e\n\u003cp style=\"text-align: center;\"\u003eExperience the inner joi and confidence of exceptionally healthy-looking hair.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1555555056319 wpb_start_animation animated\" data-delay=\"750\"\u003eFor the professional, Joico's innovative colour collection delivers healthy, shiny, vibrant hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds.\u003c\/p\u003e\n\u003ch5 style=\"text-align: center;\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1555555056319 wpb_start_animation animated\" data-delay=\"750\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\n\u003c\/h5\u003e\n\u003ch3 data-delay=\"750\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1553142871147 wpb_start_animation animated\"\u003e\u003c\/h3\u003e","image":{"created_at":"2019-11-13T11:00:25+11:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/logo_color_47d32c3b-8edf-47d4-9081-c07814725f7d.png?v=1573603225"}}]
["Joico","keratin","keratin protein","porosity","porosity equaliser"]
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Take your chemical service results to the next level with this potent, liquid form of K-PAK Keratin Protein. When used with color services, this powerful backbar treatment helps equalize porosity so your client’s color lasts longer, looks more vibrant, and is beautifully even from scalp to ends. When used with perming and straightening services, it boosts the strength and elasticity of hair for longer-lasting, improved texture patterns—with less damage occurring during the processing stage.
