[{"id":273970266261,"handle":"lighteners-1","title":"Lighteners","updated_at":"2025-10-15T16:26:56+11:00","body_html":"All professional lightening products","published_at":"2021-07-12T10:03:31+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"lightener"},{"column":"tag","relation":"equals","condition":"bleach"}],"published_scope":"web","image":{"created_at":"2021-07-12T10:14:10+10:00","alt":null,"width":1080,"height":755,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Screenshot_2021-07-12-10-07-50-91_680d03679600f7af0b4c700c6b270fe7_2.jpg?v=1626048851"}},{"id":152445583496,"handle":"schwarzkopf","updated_at":"2025-10-15T16:26:56+11:00","published_at":"2019-10-21T10:32:45+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Schwarzkopf","body_html":"\u003cp\u003e\u003cspan\u003eThe brand \u003c\/span\u003e\u003cem\u003eSchwarzkopf\u003c\/em\u003e\u003cspan\u003e is a hair cosmetic brand that is active and driven by a passion for creating beautiful hair and this is reflected in each of our \u003c\/span\u003e\u003cem\u003eproducts\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003efor professional products \u0026amp; trade pricing login to :\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN SECTION\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2019-10-21T15:04:07+11:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/schwarzkopft.png?v=1573603101"}},{"id":273993433237,"handle":"schwarzkopf-color","updated_at":"2025-10-15T16:26:56+11:00","published_at":"2021-07-12T15:47:22+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Schwarzkopf Color","body_html":"\u003cp\u003e\u003cspan\u003eSchwarzkopf Professional's IGORA ROYAL hair color brand gives you true high definition color with unchanging coverage and unsurpassed retention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003eDeveloped with colorists for colorists, IGORA ROYAL unleashes your creativity, giving you the tools to transform imagination into reality, with sample-true coloring results for outstanding reliability, even in the most challenging conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe benchmark brand for true high definition color execution\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eSuperior Results\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eCovers up to 100% of gray hair\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eMaximum color retention\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eIntense color\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ePerfect color equalization, even on porous hair\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eSharper lightening shades * and advanced care **\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eResults completely faithful to the color chart\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan data-mce-fragment=\"1\"\u003eLOGIN TO TRADE ACCOUNT TO VIEW COLLECTION\u003c\/span\u003e\u003c\/h4\u003e","image":{"created_at":"2021-07-12T15:47:21+10:00","alt":"schwarzkopf professional ","width":489,"height":244,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Screenshot_2021-07-12-13-57-42-94_680d03679600f7af0b4c700c6b270fe7_2.jpg?v=1626068841"}}]
Bond Enforcing Premium Lightener 9+ lightens up to 9 levels, enforces bonds within the hair fiber and provides advanced neutralization and improved hair care when used with the BLONDME Premium Developer. Maximum lift with minimum hair breakage.
