[{"id":358859636885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2026-06-06T21:01:54+10:00","body_html":null,"published_at":"2026-05-01T15:47:37+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":358859669653,"handle":"newest-products","title":"Newest Products","updated_at":"2026-06-06T21:01:54+10:00","body_html":null,"published_at":"2026-05-01T15:47:37+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"},{"id":152452366472,"handle":"redken","updated_at":"2026-05-21T15:34:23+10:00","published_at":"2019-10-22T13:47:53+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Redken","body_html":"\u003cp style=\"text-align: center;\"\u003eRedken is a professional hair product brand dedicated to creating ground-breaking hair products in-salon and at-home.\u003cbr\u003e\u003c\/p\u003e\n\u003ch6 style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" data-mce-fragment=\"1\"\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" data-mce-href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" data-mce-fragment=\"1\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2019-11-13T10:58:42+11:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/logo_color_3475e5ee-ddfa-4970-a517-4b44d2e3ffaf.png?v=1774480088"}},{"id":273992941717,"handle":"redken-color","updated_at":"2026-04-02T22:02:50+11:00","published_at":"2021-07-12T15:43:51+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Redken Color","body_html":"\u003cdiv class=\"module-heading\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"module-heading__heading\" data-mce-fragment=\"1\"\u003eCHROMATICS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-4 col-md-4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"module-media\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"image-modal-trigger\" data-mce-fragment=\"1\" thumb-url=\"\/-\/media\/project\/loreal\/brand-sites\/redken\/apac\/au\/product-information\/product-images\/salon-hair-color-products\/haircolor\/chromatics\/link\/chromaticsprismaticpermcolor.jpg\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"module-content\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeatures Oil Delivery System (ODS2) + Protein Extract Technology to deliver amazing permanent hair colour without the ammonia\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaves hair stronger than before it was coloured\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeatures original Chromatics with a modern, multi-dimensional finish and Chromatics Ultra Rich for those looking for a more solid, monochromatic finish\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeatures two Chromatics Carmin’R red\/violet shades to achieve unmatched and intensely powerful ruby red and copper shades that last up to 40 shampoos*.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eCOLOR FUSION ADVANCED PERFORMANCE COLOR CREAM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eProvides a massive palette of colour to choose from, allowing for the perfect customised look\u003c\/li\u003e\n\u003cli\u003eMulti-dimensional finish creates stunning, shiny hair with a modern feel\u003c\/li\u003e\n\u003cli\u003eDye technology that ensures long-lasting colour\u003c\/li\u003e\n\u003cli\u003eFeatures new Color Fusion Carmin’R red\/violet shades to achieve unmatched and intensely powerful ruby red and copper shades that last up to 40 shampoos*\u003c\/li\u003e\n\u003cli\u003e14 cool shades provide multi-dimensional, natural looking results with cool reflects\u003c\/li\u003e\n\u003cli\u003eStarts cool and stays cool for up to 8 weeks\u003c\/li\u003e\n\u003cli\u003eMutes warm undertones to kick out brass\u003c\/li\u003e\n\u003cli\u003eGreat for traditional grey coverage to on trend permanent hair colour techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eCOVER FUSION\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eLow-ammonia colour cream\u003c\/li\u003e\n\u003cli\u003eConditioning agents add strength and manageability to grey hair\u003c\/li\u003e\n\u003cli\u003eCompletely covers up to 100% grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eSHADES EQ EQUALIZING CONDITIONING COLOR GLOSS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eNo-ammonia formula\u003c\/li\u003e\n\u003cli\u003eAdds amazing condition and shine to the hair\u003c\/li\u003e\n\u003cli\u003eBrings life and vibrancy to faded colour\u003c\/li\u003e\n\u003cli\u003eHelps correct overly “brassy” hair\u003c\/li\u003e\n\u003cli\u003e20 minutes processing time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eREDKEN FOR MEN COLOR CAMO 5-AND 10-MINUTE CAMOUFLAGE COLOUR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eRFM Color Camo\u003c\/li\u003e\n\u003cli\u003eNo-ammonia formula\u003c\/li\u003e\n\u003cli\u003eBlends grey hair in just 5 minutes\u003c\/li\u003e\n\u003cli\u003eCan be applied at the shampoo bowl for discreet service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-07-12T15:43:50+10:00","alt":"redken australia","width":501,"height":301,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Screenshot_2021-07-12-14-44-03-21_680d03679600f7af0b4c700c6b270fe7.jpg?v=1626068631"}},{"id":202093297813,"handle":"shades-eq","title":"Shades EQ","updated_at":"2026-06-05T21:01:50+10:00","body_html":"\u003cspan\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN SECTION\u003c\/a\u003e","published_at":"2020-06-19T12:24:29+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"shades eq"}],"published_scope":"global","image":{"created_at":"2020-06-19T12:24:54+10:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/blue_82669940-b451-4abc-a4a6-3cfbf344b683.png?v=1592533495"}}]
This thickening processing solution transforms any of the liquid Shades EQ Gloss shades into a versatile gel that’s perfect for lowlights, contouring and defining, and with two processing options, colorists will get customized control for every creative vision they have.
When using the new thickening developer with the Shades EQ gloss, colorists can expect:
Amazing shine
Versatility in the application process
Perfect consistency to gloss, refresh and tone
Greater control for precision applications
An expanded palette with more than 60 new gel shades for creative precision techniques (based on the Shades EQ Gloss palette)
Shipping available via Australia Post or Team Global Express.
Please note that Dangerous Goods (peroxides, aerosols and flammable items) cannot be sent by Australia Post and will be sent with Team Global Express. Extra shipping fees will apply for Dangerous Goods and Heavy Items.
