[{"id":358859636885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2026-05-24T21:02:19+10:00","body_html":null,"published_at":"2026-05-01T15:47:37+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":273973543061,"handle":"color","title":"Hair Colour","updated_at":"2026-05-19T21:02:57+10:00","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur professional hair colour range includes leading international and Australian brands. Our extensive range gives you the choice of permanent, semi, gloss and temporary colours. Choose from our leading brands \u003ca title=\"Framesi Color\" href=\"https:\/\/www.instanthbs.com.au\/collections\/framesi-color\"\u003eFramesi\u003c\/a\u003e, Wella, CPR, AlfaParf, Indola, Redken DeLorenzo and many more.\u003c\/p\u003e","published_at":"2021-07-12T10:47:38+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"professional color"}],"published_scope":"global","image":{"created_at":"2026-03-27T12:47:22+11:00","alt":null,"width":709,"height":709,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Web_Colour_ceb61e47-4814-4b7e-b985-04222d749021.png?v=1774576042"}},{"id":358859669653,"handle":"newest-products","title":"Newest Products","updated_at":"2026-05-24T21:02:19+10:00","body_html":null,"published_at":"2026-05-01T15:47:37+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"},{"id":152452366472,"handle":"redken","updated_at":"2026-05-21T15:34:23+10:00","published_at":"2019-10-22T13:47:53+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Redken","body_html":"\u003cp style=\"text-align: center;\"\u003eRedken is a professional hair product brand dedicated to creating ground-breaking hair products in-salon and at-home.\u003cbr\u003e\u003c\/p\u003e\n\u003ch6 style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" data-mce-fragment=\"1\"\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" data-mce-href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" data-mce-fragment=\"1\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2019-11-13T10:58:42+11:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/logo_color_3475e5ee-ddfa-4970-a517-4b44d2e3ffaf.png?v=1774480088"}},{"id":273992941717,"handle":"redken-color","updated_at":"2026-04-02T22:02:50+11:00","published_at":"2021-07-12T15:43:51+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Redken Color","body_html":"\u003cdiv class=\"module-heading\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"module-heading__heading\" data-mce-fragment=\"1\"\u003eCHROMATICS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-4 col-md-4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"module-media\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"image-modal-trigger\" data-mce-fragment=\"1\" thumb-url=\"\/-\/media\/project\/loreal\/brand-sites\/redken\/apac\/au\/product-information\/product-images\/salon-hair-color-products\/haircolor\/chromatics\/link\/chromaticsprismaticpermcolor.jpg\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"module-content\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeatures Oil Delivery System (ODS2) + Protein Extract Technology to deliver amazing permanent hair colour without the ammonia\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaves hair stronger than before it was coloured\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeatures original Chromatics with a modern, multi-dimensional finish and Chromatics Ultra Rich for those looking for a more solid, monochromatic finish\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeatures two Chromatics Carmin’R red\/violet shades to achieve unmatched and intensely powerful ruby red and copper shades that last up to 40 shampoos*.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eCOLOR FUSION ADVANCED PERFORMANCE COLOR CREAM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eProvides a massive palette of colour to choose from, allowing for the perfect customised look\u003c\/li\u003e\n\u003cli\u003eMulti-dimensional finish creates stunning, shiny hair with a modern feel\u003c\/li\u003e\n\u003cli\u003eDye technology that ensures long-lasting colour\u003c\/li\u003e\n\u003cli\u003eFeatures new Color Fusion Carmin’R red\/violet shades to achieve unmatched and intensely powerful ruby red and copper shades that last up to 40 shampoos*\u003c\/li\u003e\n\u003cli\u003e14 cool shades provide multi-dimensional, natural looking results with cool reflects\u003c\/li\u003e\n\u003cli\u003eStarts cool and stays cool for up to 8 weeks\u003c\/li\u003e\n\u003cli\u003eMutes warm undertones to kick out brass\u003c\/li\u003e\n\u003cli\u003eGreat for traditional grey coverage to on trend permanent hair colour techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eCOVER FUSION\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eLow-ammonia colour cream\u003c\/li\u003e\n\u003cli\u003eConditioning agents add strength and manageability to grey hair\u003c\/li\u003e\n\u003cli\u003eCompletely covers up to 100% grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eSHADES EQ EQUALIZING CONDITIONING COLOR GLOSS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eNo-ammonia formula\u003c\/li\u003e\n\u003cli\u003eAdds amazing condition and shine to the hair\u003c\/li\u003e\n\u003cli\u003eBrings life and vibrancy to faded colour\u003c\/li\u003e\n\u003cli\u003eHelps correct overly “brassy” hair\u003c\/li\u003e\n\u003cli\u003e20 minutes processing time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eREDKEN FOR MEN COLOR CAMO 5-AND 10-MINUTE CAMOUFLAGE COLOUR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eRFM Color Camo\u003c\/li\u003e\n\u003cli\u003eNo-ammonia formula\u003c\/li\u003e\n\u003cli\u003eBlends grey hair in just 5 minutes\u003c\/li\u003e\n\u003cli\u003eCan be applied at the shampoo bowl for discreet service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-07-12T15:43:50+10:00","alt":"redken australia","width":501,"height":301,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Screenshot_2021-07-12-14-44-03-21_680d03679600f7af0b4c700c6b270fe7.jpg?v=1626068631"}},{"id":303879225493,"handle":"sale","title":"SALE","updated_at":"2026-05-16T21:03:09+10:00","body_html":"","published_at":"2022-11-24T13:08:55+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"sale"}],"published_scope":"global"},{"id":359017775253,"handle":"under-10","title":"Under $10","updated_at":"2026-05-24T21:02:19+10:00","body_html":"","published_at":"2026-05-05T16:17:40+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"10"},{"column":"variant_price","relation":"greater_than","condition":"0.20"}],"published_scope":"global"}]
Breakthrough formula features protein extracts that penetrate deep into every strand, leaving hair 2X fortified vs. uncolored hair.
The revolutionary Zero Ammonia formula means no odor, no discomfort—just amazing color.
Hair is infused with long-lasting color that’s radiant and multi-dimensional—never dull or flat. Chromatics features an incredible range of shades including brilliant brunettes, vibrant reds and beautiful blondes, so your stylist can custom blend a Chromatics color that’s perfect for you.
Your stylist can cover gray flawlessly while leaving hair shiny, conditioned and fortified.
Chromatics features an incredible range of shades including brilliant brunettes, vibrant reds and beautiful blondes, so your stylist can custom blend a Chromatics color that’s perfect for you.
Shipping available via Australia Post or Team Global Express.
Please note that Dangerous Goods (peroxides, aerosols and flammable items) cannot be sent by Australia Post and will be sent with Team Global Express. Extra shipping fees will apply for Dangerous Goods and Heavy Items.
