[{"id":358859636885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2026-05-24T21:02:19+10:00","body_html":null,"published_at":"2026-05-01T15:47:37+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":273973543061,"handle":"color","title":"Hair Colour","updated_at":"2026-05-19T21:02:57+10:00","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur professional hair colour range includes leading international and Australian brands. Our extensive range gives you the choice of permanent, semi, gloss and temporary colours. Choose from our leading brands \u003ca title=\"Framesi Color\" href=\"https:\/\/www.instanthbs.com.au\/collections\/framesi-color\"\u003eFramesi\u003c\/a\u003e, Wella, CPR, AlfaParf, Indola, Redken DeLorenzo and many more.\u003c\/p\u003e","published_at":"2021-07-12T10:47:38+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"professional color"}],"published_scope":"global","image":{"created_at":"2026-03-27T12:47:22+11:00","alt":null,"width":709,"height":709,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Web_Colour_ceb61e47-4814-4b7e-b985-04222d749021.png?v=1774576042"}},{"id":358859669653,"handle":"newest-products","title":"Newest Products","updated_at":"2026-05-24T21:02:19+10:00","body_html":null,"published_at":"2026-05-01T15:47:37+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"},{"id":303879225493,"handle":"sale","title":"SALE","updated_at":"2026-05-16T21:03:09+10:00","body_html":"","published_at":"2022-11-24T13:08:55+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"sale"}],"published_scope":"global"},{"id":152445583496,"handle":"schwarzkopf","updated_at":"2026-05-15T16:09:18+10:00","published_at":"2019-10-21T10:32:45+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Schwarzkopf","body_html":"\u003cp\u003e\u003cspan\u003eThe brand \u003c\/span\u003e\u003cem\u003eSchwarzkopf\u003c\/em\u003e\u003cspan\u003e is a hair cosmetic brand that is active and driven by a passion for creating beautiful hair and this is reflected in each of our \u003c\/span\u003e\u003cem\u003eproducts\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003efor professional products \u0026amp; trade pricing login to :\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN SECTION\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2019-10-21T15:04:07+11:00","alt":null,"width":2000,"height":2000,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/4067971154329_5.webp?v=1778825358"}},{"id":273993433237,"handle":"schwarzkopf-color","updated_at":"2026-05-06T14:41:37+10:00","published_at":"2021-07-12T15:47:22+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Schwarzkopf Color","body_html":"\u003cp\u003e\u003cspan\u003eSchwarzkopf Professional's IGORA ROYAL hair color brand gives you true high definition color with unchanging coverage and unsurpassed retention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003eDeveloped with colorists for colorists, IGORA ROYAL unleashes your creativity, giving you the tools to transform imagination into reality, with sample-true coloring results for outstanding reliability, even in the most challenging conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe benchmark brand for true high definition color execution\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eSuperior Results\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eCovers up to 100% of gray hair\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eMaximum color retention\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eIntense color\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ePerfect color equalization, even on porous hair\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eSharper lightening shades * and advanced care **\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eResults completely faithful to the color chart\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan data-mce-fragment=\"1\"\u003eLOGIN TO TRADE ACCOUNT TO VIEW COLLECTION\u003c\/span\u003e\u003c\/h4\u003e","image":{"created_at":"2021-07-12T15:47:21+10:00","alt":"schwarzkopf professional ","width":489,"height":244,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Screenshot_2021-07-12-13-57-42-94_680d03679600f7af0b4c700c6b270fe7_2.jpg?v=1626068841"}}]
Add a little sparkle to your clients color! IGORA ROYAL METALLICS collection includes shimmering pastel hues that create impressive iridescence with contrasting warm and cool saturated shades, from darkest levels to lightest blondes, that will appeal to every client in your salon. Warm pastel fashion pigments are fused with oppositely charged, extremely cool, saturated matt dyes to form unseen metallized tone directions and a unique metallic color finish. For creativity, the new shades are intermixable with any of the other IGORA ROYAL shades.
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