[{"id":152444534920,"handle":"de-lorenzo","updated_at":"2025-08-29T14:12:22+10:00","published_at":"2019-10-21T10:32:45+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"De Lorenzo","body_html":"\u003cp\u003e\u003cbr\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/de_lorenzo_logo_with_tagline_1584074795__17150.original_480x480.png?v=1626826951\" style=\"display: block; margin-left: auto; margin-right: auto;\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/de_lorenzo_logo_with_tagline_1584074795__17150.original_480x480.png?v=1626826951\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"core-values__item aos-init aos-animate\" data-aos=\"zoom-out\"\u003e\n\u003cdiv class=\"core-values__image\" style=\"text-align: center;\"\u003eAn Australian made \u0026amp; owned brand, De Lorenzo's uses vegan certified plant based ingredients.\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"heading heading--md\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"core-values__image\" style=\"text-align: center;\"\u003e\n\u003ch5 style=\"text-align: center;\" data-delay=\"750\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1555555056319 wpb_start_animation animated\"\u003e\n\u003cspan\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" data-mce-href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\n\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"core-values__item aos-init aos-animate\" data-aos=\"zoom-out\"\u003e\n\u003cdiv class=\"core-values__image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2019-10-21T11:25:40+11:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/de_lorenzo.jpg?v=1573617493"}},{"id":185011830920,"handle":"haircare","title":"Haircare","updated_at":"2025-09-02T17:00:30+10:00","body_html":"Search through all the top brands hairdressing products for all hair types including oily, fine, mature, normal, dry, damaged, frizzy and broken.","published_at":"2020-05-20T14:27:46+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"haircare"},{"column":"tag","relation":"equals","condition":"shampoo"},{"column":"tag","relation":"equals","condition":"conditioner"},{"column":"tag","relation":"equals","condition":"mask"}],"published_scope":"web","image":{"created_at":"2020-05-20T15:37:33+10:00","alt":"haircare","width":483,"height":273,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/blue_8c23ae1f-9edd-49d8-aa90-d30266bb7406.png?v=1626070969"}},{"id":282111836309,"handle":"watercolors-shampoo-1","title":"Watercolors Shampoo","updated_at":"2025-08-24T21:03:31+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eThe Most Powerful\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eColor-Depositing Shampoo\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem\u003eEver Made\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/warning-label_17977905-97de-4207-bfba-da086bba40ff_480x480.jpg?v=1632876651\" width=\"127\" height=\"98\"\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWATERCOLORS Intense Shampoo\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehas been developed with technology using a new approach to provide\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003ethe most Intense deposit of direct dye in a shampoo ever!\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntense color and amazing condition is achieved by using\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eComplex Direct Dyes\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003edelivered by Cat-ionic Conditioners from natural renewable sources allows WC Intense to live in the 5.3 to 5.8 PH range accomplishing a deep deposit without the harsh drying effect of others on the market. WC Intense is the solution for Direct Dye customer’s two main objectives –\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFading and Commitment\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePermanently prevents color fading and keep colors intense and on tone with weekly use at home.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNo Commitment, Intense shampoo can be easily removed or fades out on tone naturally. Clients can change color frequently without harming they integrity of their hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWC Intense Shampoo is for use on existing Direct Dye color to Refresh, Maintain and Enhance, safe on all Hair Types and Refreshes ALL Direct Dye Brands. Excels at providing temporary fashion color on Prelightened Hair or Natural Level 7 and higher hair. Use as an intense toner to eliminate unwanted tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSulfates, Salts, Peroxide, Parabens, PPD and PTD Free!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","published_at":"2021-09-29T11:14:31+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"maintenance shampoo"}],"published_scope":"web","image":{"created_at":"2021-09-29T11:14:30+10:00","alt":"longest lasting intense shampoo","width":872,"height":902,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/55038.jpg?v=1632882312"}}]
Reduces yellow tones and brassiness in naturally grey hair.
Specifically formulated using a combination of both paraben free preservatives and a sulfate free cleansing system derived from coconut fatty acids. Botanical extracts of Australian Kakadu Plum and Birch gently cleanse the hair and enhance colour, while the organic Rooibos extract helps to protect the hair against UV sun rays.
