[{"id":152444534920,"handle":"de-lorenzo","updated_at":"2025-08-29T14:12:22+10:00","published_at":"2019-10-21T10:32:45+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"De Lorenzo","body_html":"\u003cp\u003e\u003cbr\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/de_lorenzo_logo_with_tagline_1584074795__17150.original_480x480.png?v=1626826951\" style=\"display: block; margin-left: auto; margin-right: auto;\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/de_lorenzo_logo_with_tagline_1584074795__17150.original_480x480.png?v=1626826951\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"core-values__item aos-init aos-animate\" data-aos=\"zoom-out\"\u003e\n\u003cdiv class=\"core-values__image\" style=\"text-align: center;\"\u003eAn Australian made \u0026amp; owned brand, De Lorenzo's uses vegan certified plant based ingredients.\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"heading heading--md\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"core-values__image\" style=\"text-align: center;\"\u003e\n\u003ch5 style=\"text-align: center;\" data-delay=\"750\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1555555056319 wpb_start_animation animated\"\u003e\n\u003cspan\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" data-mce-href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\n\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"core-values__item aos-init aos-animate\" data-aos=\"zoom-out\"\u003e\n\u003cdiv class=\"core-values__image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2019-10-21T11:25:40+11:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/de_lorenzo.jpg?v=1573617493"}},{"id":273989697685,"handle":"de-lorenzo-color","updated_at":"2025-08-29T14:12:22+10:00","published_at":"2021-07-12T14:54:13+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"De Lorenzo Color","body_html":"\u003cdiv data-widget-id=\"52387b0c-94ec-40bf-af23-f6ebb348767c\" data-placement-id=\"fb8791d5-9364-492c-b122-8c771292348a\" data-placement-status=\"ACTIVE\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sd-simple-text-52387b0c-94ec-40bf-af23-f6ebb348767c\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"sd-simple-text-editable-52387b0c-94ec-40bf-af23-f6ebb348767c\" data-edit-mode=\"\" data-mce-fragment=\"1\"\u003eNOVACOLOR\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget-id=\"59e5cef3-83cf-44ff-b441-9b19e8e37442\" data-placement-id=\"edd7029b-7537-43d0-b795-2438e1fb4261\" data-placement-status=\"ACTIVE\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sd-simple-text-59e5cef3-83cf-44ff-b441-9b19e8e37442\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"sd-simple-text-editable-59e5cef3-83cf-44ff-b441-9b19e8e37442\" data-edit-mode=\"\" data-mce-fragment=\"1\"\u003eComplete range of low-ammonia based colours with UV inhibitiors designed to resist fading from our harsh sun. Novacolor contains an infusion of Australian native plant extracts and protein complexes to ensure truer, richer, long-lasting colour, complete grey coverage and unmatched shine and condition.\u003cbr data-mce-fragment=\"1\"\u003eIt provides supreme, long-lasting vibrancy across 111 shades, from clean glossy blondes through to deep dark bases and every vibrant fashion shade in between.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-07-12T14:54:12+10:00","alt":"de lorenzo color ","width":1053,"height":1580,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Screenshot_2021-07-12-14-21-04-86_680d03679600f7af0b4c700c6b270fe7.jpg?v=1626827290"}},{"id":73579200575,"handle":"peroxides","title":"Peroxides","updated_at":"2025-08-29T14:14:43+10:00","body_html":"\u003cp\u003e\u003cspan\u003eFor Professional Products and\u003c\/span\u003e\u003cspan\u003e Trade Pricing Login to : \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" data-mce-href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eTRADE ONLY\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2019-06-19T13:16:20+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"activator"},{"column":"tag","relation":"equals","condition":"Developer"},{"column":"tag","relation":"equals","condition":"emulsion"},{"column":"tag","relation":"equals","condition":"Oxidant"}],"published_scope":"web","image":{"created_at":"2019-06-21T10:32:40+10:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Proxima_25_30_40.jpg?v=1573618578"}}]
De Lorenzo Novacolor Novacreme Demi Developer is for use with Novacolor to create a demi-permanent colourant. Formulated with a conditioning and pH buffering action to protect hair and maintain effective pH during colouring.
