[{"id":260945903765,"handle":"smoothing","title":"Smooth \u0026 Shape","updated_at":"2025-06-06T18:05:00+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe professional treatment that gives silky smooth, styled and easy-to-comb hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eWith an innovative technology and a certified formaldehyde-free formula, it has a smoothing effect that eliminates frizz in a long-lasting, effective and safe way\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6 style=\"text-align: center;\"\u003e\u003cstrong\u003efor professional products \u0026amp; trade pricing login to: \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" data-mce-href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h6\u003e","published_at":"2021-03-02T11:33:19+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"framesi straightening"},{"column":"tag","relation":"equals","condition":"framesi perms"}],"published_scope":"web","image":{"created_at":"2021-03-02T11:33:18+11:00","alt":"Framesi Smoothing System ","width":2953,"height":2953,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/blue_1afb9617-eb19-4bae-937c-0708bd86a7c5.png?v=1662512059"}},{"id":260945608853,"handle":"smoothing-system","title":"Smoothing System","updated_at":"2025-06-06T18:05:00+10:00","body_html":"","published_at":"2021-03-02T11:27:51+11:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"framesi smoothing"}],"published_scope":"web","image":{"created_at":"2021-03-02T11:27:50+11:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/blue_c0f2e6b6-887c-4ae2-b1ba-504e4e4ff40d.png?v=1614644871"}}]
HAIR STRAIGHTENING SYSTEM WITH KERASEA COMPLEX FOR SILKY HAIR
The FRAMESI SMOOTHING SYSTEM has a hair straightening effect that permanently, effectively and safely eliminates curl and waves. The combined effect of glyoxylic acid and KERASEA COMPLEX creates new keratin bonds and transforms the hair structure without stress, giving the hair softness.
Kit includes:
Straightening and deep cleansing shampoo (400ml)
PH acidic cleansing shampoo with plant active ingredients. Gently and deeply removes impurities from the scalp and hair, leaving it soft and hydrated.
Fluid Plus straightening fluid (400ml)
A straightening, acid-based liquid that, with the help of heat, re-modulates the keratin bond against frizz, so that the hair becomes straight, shiny and perfectly smooth.Its renewed formula makes combing easier, making the work of the hairdresser easier and faster.It shortens working time!
Straightening conditioner (400ml)
Intensive moisturizing, liquid texture for the perfect hair straightening treatment, which provides extraordinary and long-lasting shine.
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