[{"id":358859636885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2026-05-15T21:03:00+10:00","body_html":null,"published_at":"2026-05-01T15:47:37+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":273973543061,"handle":"color","title":"Hair Colour","updated_at":"2026-05-10T21:03:25+10:00","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur professional hair colour range includes leading international and Australian brands. Our extensive range gives you the choice of permanent, semi, gloss and temporary colours. Choose from our leading brands \u003ca title=\"Framesi Color\" href=\"https:\/\/www.instanthbs.com.au\/collections\/framesi-color\"\u003eFramesi\u003c\/a\u003e, Wella, CPR, AlfaParf, Indola, Redken DeLorenzo and many more.\u003c\/p\u003e","published_at":"2021-07-12T10:47:38+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"professional color"}],"published_scope":"global","image":{"created_at":"2026-03-27T12:47:22+11:00","alt":null,"width":709,"height":709,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Web_Colour_ceb61e47-4814-4b7e-b985-04222d749021.png?v=1774576042"}},{"id":152452038792,"handle":"matrix","updated_at":"2026-05-15T15:20:38+10:00","published_at":"2019-10-22T13:47:53+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Matrix","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/Matrixlogotransparent_480x480.png?v=1690430260\" alt=\"Shop Matrix professional and retail products\" width=\"151\" height=\"41\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/Matrixlogotransparent_480x480.png?v=1690430260\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eDiscover our range of \u003c\/span\u003eMatrix's\u003cspan\u003e professional products including SoColor, ColorSync, Opti Smooth, Light Master, Biolage, Total Results, Instacure and more.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch5 style=\"text-align: center;\"\u003e\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\"\u003e\n\u003cspan\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\n\u003c\/h5\u003e","image":{"created_at":"2026-05-15T15:20:38+10:00","alt":null,"width":800,"height":800,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/biolage-2025-hydra-source-family-rgb_800x800_800x800_832f2219-4078-4ec7-973b-0518a23fa3af.webp?v=1778822438"}},{"id":358859669653,"handle":"newest-products","title":"Newest Products","updated_at":"2026-05-15T21:03:00+10:00","body_html":null,"published_at":"2026-05-01T15:47:37+10:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
Matrix SoColor SoRed is a 2 in 1 booster and lightening cream that boosts and intensifies reds when added to Matrix SoColor red shades or creates bright fashion highlights.
Shipping available via Australia Post or Team Global Express.
Please note that Dangerous Goods (peroxides, aerosols and flammable items) cannot be sent by Australia Post and will be sent with Team Global Express. Extra shipping fees will apply for Dangerous Goods and Heavy Items.
