[{"id":300617334933,"handle":"curls-waves-coils","title":"Curls, Waves \u0026 Coils","updated_at":"2025-09-26T15:59:58+10:00","body_html":"\u003cspan data-mce-fragment=\"1\"\u003eGet the results you're wanting, for every hair type, texture and length.\u003c\/span\u003e","published_at":"2022-09-06T16:58:09+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"curls"},{"column":"tag","relation":"equals","condition":"waves"},{"column":"tag","relation":"equals","condition":"defines curls"}],"published_scope":"web","image":{"created_at":"2022-09-06T16:58:08+10:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Product_of_the_week.jpg?v=1662447489"}},{"id":310001762453,"handle":"framesi-morphosis-hair-treatment-line","updated_at":"2025-09-26T15:45:19+10:00","published_at":"2023-07-05T11:57:04+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Morphosis","body_html":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/Morphosis_Hair_Treatment_Line_46ebcd3b-ae16-4f58-83f3-60143873e1a6.jpg?v=1724828034\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/Morphosis_ingredients.jpg?v=1724828575\"\u003e\u003c\/p\u003e","image":{"created_at":"2023-07-06T14:21:40+10:00","alt":"Morphosis Hair Treatment Line still the symbol of science meeting nature","width":709,"height":709,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/cover_facebook.png?v=1724654677"}},{"id":349170925717,"handle":"morphosis-curl-soul","updated_at":"2025-09-26T17:01:53+10:00","published_at":"2025-09-26T16:28:20+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Morphosis Curl Soul","body_html":"\u003cdiv class=\"title8 gotham\"\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/CURL_SOUL_ICON_66074a10-e710-4010-bff6-a53fbe2292f8.png?v=1758870091\" alt=\"\" width=\"104\" height=\"105\"\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eTHE NEED, THE ANSWER\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eCurly hair is often dry, frizzy and undefined because its structure cannot retain hydration properly. Specific treatments are required for deep nourishment that enhances the shape and bounce of curls, without weighing them down or altering their natural texture. Not just a haircare routine, but a ritual of care and mindfulness to achieve better frizz control, shape and softness of every single curl without changing its identity, which is a confident expression of a personal character.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eKEY INGREDIENTS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003e\n\u003cstrong\u003eCotton Milk\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOne of the newest vegetable ingredients, it has a good concentration of phenolic compounds, including tannins and flavonoids, has effective antioxidant and anti-inflammatory properties and fights free-radical damage, helping improve the health of scalp and hair. Nourishing and hydrating, it has an elasticising effect that is ideal for curly hair.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\n\u003cstrong\u003eHyaluronic Acid \u003c\/strong\u003eWith a high and low molecular weight, it is produced through a bio-fermentation process and is one of the most effective active agents to hydrate, add bounce and fight the signs of aging. It can absorb up to twenty times its weight in water, and plays a key role in treating curly hair that, because of its structure, struggles to retain hydration. With its film-forming action, it creates a barrier against dryness and frizz, leaving curls softer and more closely packed.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMainly composed of unsaturated fatty acids, it is rich in Sterols, Vitamin E, Omega 6 and Omega 9. Contained in Curl Soul Conditioner and Hydrating Serum Leave-In, Argan Oil enhances their hydrating and anti-aging power, restores the hydrolipidic film of the hair shaft and revives curls.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eTHE FRAGRANCE\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eFlowery, enveloping. \u003c\/strong\u003eA scent of coconut with a hint of flowers, musk and amber. An enveloping and bright scent with white flowers and cotton milk at its heart, then lingering into vanilla and ambergris which add character and sexiness to this fragrance.\u003c\/p\u003e\n\u003c\/div\u003e"}]
For curly and wavy hair. It adds softness, hold and definition to curls without weighing them down. Deeply hydrolysed, sulphur-rich Vegetable Proteins help repair, rebuild and protect keratin where the hair is most damaged, leaving it tamed, glossy and naturally bouncy. Enriched with Cotton Milk, Hyaluronic Acid, Argan Oil and quaternary film-forming polymers that have strengthening and protective properties.
