[{"id":73579200575,"handle":"peroxides","title":"Peroxides","updated_at":"2025-06-12T20:30:12+10:00","body_html":"\u003cp\u003e\u003cspan\u003eFor Professional Products and\u003c\/span\u003e\u003cspan\u003e Trade Pricing Login to : \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" data-mce-href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eTRADE ONLY\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2019-06-19T13:16:20+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"activator"},{"column":"tag","relation":"equals","condition":"Developer"},{"column":"tag","relation":"equals","condition":"emulsion"},{"column":"tag","relation":"equals","condition":"Oxidant"}],"published_scope":"web","image":{"created_at":"2019-06-21T10:32:40+10:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Proxima_25_30_40.jpg?v=1573618578"}},{"id":152452366472,"handle":"redken","updated_at":"2025-06-11T15:39:32+10:00","published_at":"2019-10-22T13:47:53+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Redken","body_html":"\u003cp style=\"text-align: center;\"\u003eRedken is a professional hair product brand dedicated to creating ground-breaking hair products in-salon and at-home.\u003cbr\u003e\u003c\/p\u003e\n\u003ch6 style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" data-mce-fragment=\"1\"\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" data-mce-href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\" data-mce-fragment=\"1\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2019-11-13T10:58:42+11:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/logo_color_3475e5ee-ddfa-4970-a517-4b44d2e3ffaf.png?v=1573603123"}},{"id":273992941717,"handle":"redken-color","updated_at":"2025-06-11T15:39:32+10:00","published_at":"2021-07-12T15:43:51+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Redken Color","body_html":"\u003cdiv class=\"module-heading\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"module-heading__heading\" data-mce-fragment=\"1\"\u003eCHROMATICS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-4 col-md-4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"module-media\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"image-modal-trigger\" data-mce-fragment=\"1\" thumb-url=\"\/-\/media\/project\/loreal\/brand-sites\/redken\/apac\/au\/product-information\/product-images\/salon-hair-color-products\/haircolor\/chromatics\/link\/chromaticsprismaticpermcolor.jpg\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"module-content\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeatures Oil Delivery System (ODS2) + Protein Extract Technology to deliver amazing permanent hair colour without the ammonia\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaves hair stronger than before it was coloured\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeatures original Chromatics with a modern, multi-dimensional finish and Chromatics Ultra Rich for those looking for a more solid, monochromatic finish\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeatures two Chromatics Carmin’R red\/violet shades to achieve unmatched and intensely powerful ruby red and copper shades that last up to 40 shampoos*.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eCOLOR FUSION ADVANCED PERFORMANCE COLOR CREAM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eProvides a massive palette of colour to choose from, allowing for the perfect customised look\u003c\/li\u003e\n\u003cli\u003eMulti-dimensional finish creates stunning, shiny hair with a modern feel\u003c\/li\u003e\n\u003cli\u003eDye technology that ensures long-lasting colour\u003c\/li\u003e\n\u003cli\u003eFeatures new Color Fusion Carmin’R red\/violet shades to achieve unmatched and intensely powerful ruby red and copper shades that last up to 40 shampoos*\u003c\/li\u003e\n\u003cli\u003e14 cool shades provide multi-dimensional, natural looking results with cool reflects\u003c\/li\u003e\n\u003cli\u003eStarts cool and stays cool for up to 8 weeks\u003c\/li\u003e\n\u003cli\u003eMutes warm undertones to kick out brass\u003c\/li\u003e\n\u003cli\u003eGreat for traditional grey coverage to on trend permanent hair colour techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eCOVER FUSION\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eLow-ammonia colour cream\u003c\/li\u003e\n\u003cli\u003eConditioning agents add strength and manageability to grey hair\u003c\/li\u003e\n\u003cli\u003eCompletely covers up to 100% grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eSHADES EQ EQUALIZING CONDITIONING COLOR GLOSS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eNo-ammonia formula\u003c\/li\u003e\n\u003cli\u003eAdds amazing condition and shine to the hair\u003c\/li\u003e\n\u003cli\u003eBrings life and vibrancy to faded colour\u003c\/li\u003e\n\u003cli\u003eHelps correct overly “brassy” hair\u003c\/li\u003e\n\u003cli\u003e20 minutes processing time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"module-heading\"\u003e\n\u003ch3 class=\"module-heading__heading\"\u003eREDKEN FOR MEN COLOR CAMO 5-AND 10-MINUTE CAMOUFLAGE COLOUR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column col-lg-8 col-md-8\"\u003e\n\u003cdiv class=\"module-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eRFM Color Camo\u003c\/li\u003e\n\u003cli\u003eNo-ammonia formula\u003c\/li\u003e\n\u003cli\u003eBlends grey hair in just 5 minutes\u003c\/li\u003e\n\u003cli\u003eCan be applied at the shampoo bowl for discreet service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-07-12T15:43:50+10:00","alt":"redken australia","width":501,"height":301,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Screenshot_2021-07-12-14-44-03-21_680d03679600f7af0b4c700c6b270fe7.jpg?v=1626068631"}},{"id":202093297813,"handle":"shades-eq","title":"Shades EQ","updated_at":"2025-04-28T14:42:15+10:00","body_html":"\u003cspan\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN SECTION\u003c\/a\u003e","published_at":"2020-06-19T12:24:29+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"shades eq"}],"published_scope":"web","image":{"created_at":"2020-06-19T12:24:54+10:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/blue_82669940-b451-4abc-a4a6-3cfbf344b683.png?v=1592533495"}}]
Redken Shades EQ Processing Solution is to be mixed with Redken's Shades EQ Color Gloss. Shades EQ Processing Solution ensures proper tone, depth and durability with no lift.
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