THE PERFECT BALANCE OF NATURE AND SCIENCE
Safe, gentle and sustainable products
Pure products use organic ingredients that are 100% certified
No sulphates and parabens
Vegan friendly formulations
32 products
Pure Colour Angel Shampoo 300ml
Regular price $36.95 Save $-36.95• Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.
• Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing.
• Prolongs colour and preserves radiance.
• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Colour Angel Shampoo 1L
Regular price $83.50 Save $-83.50• Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.
• Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing.
• Prolongs colour and preserves radiance.
• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Colour Angel Conditioner 300ml
Regular price $36.95 Save $-36.95• Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.
• Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing.
• Prolongs colour and preserves radiance.
• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Colour Angel Conditioner 1L
Regular price $83.50 Save $-83.50• Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.
• Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing.
• Prolongs colour and preserves radiance.
• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Forever Blonde Shampoo 300ml
Regular price $36.95 Save $-36.95Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.
Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tones.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Forever Blonde Shampoo 1L
Regular price $83.50 Save $-83.50Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.
Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tones.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Forever Blonde Conditioner 300ml
Regular price $36.95 Save $-36.95Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.
Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tones.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Forever Blonde Conditioner 1L
Regular price $83.50 Save $-83.50Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.
Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tones.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Fusion Complex Shampoo 300ml
Regular price $38.95 Save $-38.95
• Restructuring shampoo.
• Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair.
• Protects hair against UV, thermal and humidity.
• Repairs split ends to d-frizz, smooth and make hair more manageable.
For professional products and trade pricing please login to: TRADE ONLY
Pure Fusion Complex Shampoo 1L
Regular price $89.95 Save $-89.95
• This is a beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner.
• Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair.
• Protects hair against UV, thermal and humidity.
• Repairs split ends to d-frizz, smooth and make hair more manageable.
For professional products and trade pricing please login to: TRADE ONLY
Pure Fusion Complex Conditioner 300ml
Regular price $38.95 Save $-38.95
• Restructuring conditioner.
• Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair.
• Protects hair against UV, thermal and humidity.
• Repairs split ends to d-frizz, smooth and make hair more manageable.
For professional products and trade pricing please login to: TRADE ONLY
Pure Fusion Complex Conditioner 1L
Regular price $89.95 Save $-89.95
• This is a beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner.
• Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair.
• Protects hair against UV, thermal and humidity.
• Repairs split ends to d-frizz, smooth and make hair more manageable.
For professional products and trade pricing please login to: TRADE ONLY
Pure Fusion Complex Leave In Treatment 200ml
Regular price $38.95 Save $-38.95
• Enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair.
• Instant reconstructant leave in treatment to protect and repair all damaged coloured hair types.
• Hair is instantly detangled, softened and frizz free.
• Protects hair against UV, thermal and humidity.
For professional products and trade pricing please login to: TRADE ONLY
Pure Fusion Complex Bond Repair Treatment 150ml
Regular price $38.95 Save $-38.95
• Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair.
• Leaves hair feeling smoother, softer to touch, more resilient and manageable.
• Rebuilds chemically damaged hair improving hair colour intensity and protection against fade.
• Protects hair against UV, thermal and humidity.
For professional products and trade pricing please login to: TRADE ONLY
Pure Fusion Complex Bond Repair Treatment 1L
Regular price $89.95 Save $-89.95
• Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair.
• Leaves hair feeling smoother, softer to touch, more resilient and manageable.
• Rebuilds chemically damaged hair improving hair colour intensity and protection against fade.
• Protects hair against UV, thermal and humidity.
For professional products and trade pricing please login to: TRADE ONLY
Pure Goddess Shampoo 300ml
Regular price $36.95 Save $-36.95Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.
Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp.
Infuse strands with essential hydration and moisture delivering seriously silky, soft results.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Goddess Shampoo 1L
Regular price $83.50 Save $-83.50Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.
Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp.
Infuse strands with essential hydration and moisture delivering seriously silky, soft results.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Goddess Conditioner 300ml
Regular price $36.95 Save $-36.95Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.
Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp.
Infuse strands with essential hydration and moisture delivering seriously silky, soft results.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Goddess Conditioner 1L
Regular price $83.50 Save $-83.50Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.
Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp.
Infuse strands with essential hydration and moisture delivering seriously silky, soft results.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Miracle Renew Shampoo 300ml
Regular price $36.95 Save $-36.95• Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.
• Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down.
• Natural anti-ageing actives help protect against free radicals.
• Natural antioxidants help defend against colour fade.
• Natural elastic bio-polymers increase strength, resilience and elasticity.
• Moisturising actives with anti-humidity properties help to reduce frizz.
• Vitamins and natural oil actives help restore all types of damaged hair.
• Natural anti-irritant protects scalp against allergens from outside agencies.
• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Miracle Renew Shampoo 1L
Regular price $83.50 Save $-83.50• Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.
• Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down.
• Natural anti-ageing actives help protect against free radicals.
• Natural antioxidants help defend against colour fade.
• Natural elastic bio-polymers increase strength, resilience and elasticity.
• Moisturising actives with anti-humidity properties help to reduce frizz.
• Vitamins and natural oil actives help restore all types of damaged hair.
• Natural anti-irritant protects scalp against allergens from outside agencies.
• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Miracle Renew Conditioner 300ml
Regular price $36.95 Save $-36.95• Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.
• Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down.
• Natural anti-ageing actives help protect against free radicals.
• Natural antioxidants help defend against colour fade.
• Natural elastic bio-polymers increase strength, resilience and elasticity.
• Moisturising actives with anti-humidity properties help to reduce frizz.
• Vitamins and natural oil actives help restore all types of damaged hair.
• Natural anti-irritant protects scalp against allergens from outside agencies.
• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Miracle Renew Conditioner 1L
Regular price $83.50 Save $-83.50• Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.
• Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down.
• Natural anti-ageing actives help protect against free radicals.
• Natural antioxidants help defend against colour fade.
• Natural elastic bio-polymers increase strength, resilience and elasticity.
• Moisturising actives with anti-humidity properties help to reduce frizz.
• Vitamins and natural oil actives help restore all types of damaged hair.
• Natural anti-irritant protects scalp against allergens from outside agencies.
• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Precious Shampoo 300ml
Regular price $36.95 Save $-36.95Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling.
Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
Repair damage from chemicals, colour and heat.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Precious Shampoo 1L
Regular price $83.50 Save $-83.50Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling.
Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
Repair damage from chemicals, colour and heat.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Precious Conditioner 300ml
Regular price $36.95 Save $-36.95Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling.
Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
Repair damage from chemicals, colour and heat.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Precious Conditioner 1L
Regular price $83.50 Save $-83.50Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling.
Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
Repair damage from chemicals, colour and heat.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Up.Lift Volume Shampoo 300ml
Regular price $36.95 Save $-36.95Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp.
Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine.
Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss.
Lifts fine hair up and fills it out, hair looks fuller and feels thicker.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Up.Lift Volume Shampoo 1L
Regular price $83.50 Save $-83.50Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp.
Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine.
Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss.
Lifts fine hair up and fills it out, hair looks fuller and feels thicker.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Up.Lift Volume Conditioner 300ml
Regular price $36.95 Save $-36.95Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp.
Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine.
Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss.
Lifts fine hair up and fills it out, hair looks fuller and feels thicker.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Up.Lift Volume Conditioner 1L
Regular price $83.50 Save $-83.50Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp.
Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine.
Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss.
Lifts fine hair up and fills it out, hair looks fuller and feels thicker.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
For professional products and trade pricing please login to: TRADE ONLY
Pure Flourish Leave-In Treatment 200ml
Regular price $34.95 Save $-34.95
For professional products and trade pricing please login to: TRADE ONLY
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