[{"id":185011830920,"handle":"haircare","title":"Haircare","updated_at":"2024-04-24T16:16:02+10:00","body_html":"Search through all the top brands hairdressing products for all hair types including oily, fine, mature, normal, dry, damaged, frizzy and broken.","published_at":"2020-05-20T14:27:46+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"haircare"},{"column":"tag","relation":"equals","condition":"shampoo"},{"column":"tag","relation":"equals","condition":"conditioner"},{"column":"tag","relation":"equals","condition":"mask"}],"published_scope":"web","image":{"created_at":"2020-05-20T15:37:33+10:00","alt":"haircare","width":483,"height":273,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/blue_8c23ae1f-9edd-49d8-aa90-d30266bb7406.png?v=1626070969"}},{"id":152452169864,"handle":"joico-professional","updated_at":"2024-03-01T15:19:29+11:00","published_at":"2019-10-22T13:47:53+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Joico","body_html":"\u003ch4 style=\"text-align: center;\"\u003ethe joi of healthy hair\u003c\/h4\u003e\n\u003cp style=\"text-align: center;\"\u003eExperience the inner joi and confidence of exceptionally healthy-looking hair.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1555555056319 wpb_start_animation animated\" data-delay=\"750\"\u003eFor the professional, Joico's innovative colour collection delivers healthy, shiny, vibrant hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds.\u003c\/p\u003e\n\u003ch5 style=\"text-align: center;\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1555555056319 wpb_start_animation animated\" data-delay=\"750\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\n\u003c\/h5\u003e\n\u003ch3 data-delay=\"750\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1553142871147 wpb_start_animation animated\"\u003e\u003c\/h3\u003e","image":{"created_at":"2019-11-13T11:00:25+11:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/logo_color_47d32c3b-8edf-47d4-9081-c07814725f7d.png?v=1573603225"}}]
["damage","defy","haircare","joico","masque","protective","serum","shield","thermal"]
Skip to content
TO GUARD AGAINST THERMAL & UV DAMAGE
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
Instant, daily protection from damaging heat, UV and environmental exposure
Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.
Protects against color fade
Leaves hair soft, shiny and looking-healthy
