[{"id":276842512533,"handle":"chemical-perms-straightening","title":"Chemical Perms \u0026 Straightening","updated_at":"2024-03-22T14:40:03+11:00","body_html":"","published_at":"2021-08-09T12:44:59+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"perm"},{"column":"tag","relation":"equals","condition":"straightening"}],"published_scope":"web","image":{"created_at":"2021-08-09T12:44:58+10:00","alt":null,"width":491,"height":444,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/Screenshot_2021-08-09-12-37-35-35_680d03679600f7af0b4c700c6b270fe7.jpg?v=1628477098"}},{"id":152452038792,"handle":"matrix","updated_at":"2024-03-29T18:20:17+11:00","published_at":"2019-10-22T13:47:53+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Matrix","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/Matrixlogotransparent_480x480.png?v=1690430260\" alt=\"Shop Matrix professional and retail products\" width=\"151\" height=\"41\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0089\/6293\/2799\/files\/Matrixlogotransparent_480x480.png?v=1690430260\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eDiscover our range of \u003c\/span\u003eMatrix's\u003cspan\u003e professional products including SoColor, ColorSync, Opti Smooth, Light Master, Biolage, Total Results, Instacure and more.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch5 style=\"text-align: center;\"\u003e\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\"\u003e\n\u003cspan\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\n\u003c\/h5\u003e"}]
["hair straightener","matrix","opti smooth","retail-only","straightener","straightening"]
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Matrix Opti Smooth is a permanent smoothing system for cold-smoothing or heat-straightening hair, in 3 custom strengths for normal, resistant or sensitized hair.
The treatment helps protect, fortify, and condition the relaxed hair during the service to create soft, shiny, well-conditioned results.
